Erik Panov’s shoot for edgy Russian publication Afisha Magazine combines the worlds of fresh fish and PVC clothing. Titled Latex and Salmon, in theory this combination shouldn’t work but under the guise of fashion and Erik’s ability to create a theatrical but sophisticated shoot, it’s oddly mesmerising.
Working with Afisha’s fashion director Natasha Istomina, the style of the images are inspired by one of Erik’s favourite photographers, Robi Rodriguez. The shoot took place in a luxury hotel in Moscow and it’s great how the interiors become more than just a canvas for the model to languish and stretch across. The textures and sheen of the chairs and coffee tables both contrast and emulate the latex skirts and boots wonderfully. The light is beautifully cinematic, with warm, caramel tones seeping through milky peach and burgundy hues creating an oddly sexy editorial.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.