Fish-pineapple anyone? Amazing foodie combinations from Festina Lente collective
We all know that guy who fancies himself a bit of an amateur Heston Blumenthal and so inflicts all manner of very weird and not so wonderful combinations on you in the pursuit of gastronomic originality. Luckily the Festina Lente collective are not making us eat their magnificent culinary combos, but they are using them to create a brilliant identity for the food studio Etenschap. Building on their client’s reputation for experimenting with food “as a product, as an image and as an experience” they’ve brought together unlikely edibles which point to the power of the imagination when it comes to rethinking our relationship with food. The fish-pineapple is a late contender for my image of the year!
Festina Lente Collective: Etenschap (Photography: Rene Mesman, food stylist: Claartje Lindhout, graphic design: Bas Koopmans)
Festina Lente Collective: Etenschap (Photography: Rene Mesman, food stylist: Claartje Lindhout, graphic design: Bas Koopmans)
Festina Lente Collective: Etenschap (Photography: Rene Mesman, food stylist: Claartje Lindhout, graphic design: Bas Koopmans)
Festina Lente Collective: Etenschap (Photography: Rene Mesman, food stylist: Claartje Lindhout, graphic design: Bas Koopmans)
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.