Graphic Design: Check out some brilliant exhibition design by Freytag Anderson
Having spent some time up in Scotland earlier this summer (which I duly ranted on about here) I have to confess I still don’t get the whole Glasgow vs Edinburgh rivalry. Suffice to say, inhabitants of both are staunch advocates of their respective cities (the former with a certain cultural hauteur, the latter with a kind of snarling certainty).
But it seems that Glasgow based studio Freytag Anderson are doing their bit to bring the intercity foes together if some of their recent work is anything to go by. The studio, run by Daniel Freytag and Greig Anderson, have done some blisteringly good holistic identity work for the Scottish National Gallery (based in the heart of Edinburgh) ranging from invites and posters to signage and wall captions. But they have proved themselves especially adept at maximising the potential of the gallery’s bold, columned facade, bringing it to life to reflect the exhibitions within.
Top work chaps!
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for Peter Doig: No Foreign Lands at Scottish National Gallery
Freytag Anderson: Exhibition Design for John Bellany: A Passion For Life at Scottish National Gallery
Freytag Anderson: Exhibition Design for John Bellany: A Passion For Life at Scottish National Gallery
Freytag Anderson: Exhibition Design for John Bellany: A Passion For Life at Scottish National Gallery
Freytag Anderson: Exhibition Design for John Bellany: A Passion For Life at Scottish National Gallery
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

