Fulvio Bonavia makes cauliflower bobble hats and watermelon helmets. Cool!

While you might well consider yourself inventive when it comes to food I bet you anything you have never considered turning cauliflower into a bobble hat or indeed broccoli into a handbag. But then again that is where you and artist Fulvio Bonavia probably differ.

Combining fashion and food in his wonderfully wacky series – rather suitably entitled A Matter of Taste – Fulvio’s bunch of stomach-rumbling photographs will make you see your everyday fruit and vegetables in a whole new light and, rich in Fulvio’s classic editorial style, they are pretty beautiful too.

Aubergine ballet pumps, rice wellington boots and blueberry handbags – Fulvio has thought of it all and before you start wondering who this mad-sounding guy is, he just so happens to be an award-winning advertising and editorial photographer working with a client list so mightily huge (try Swatch, Yamaha, Adidas, Damien Chrysler and Daewoo for size) that your jaw can’t help drop a little.