Watch a cup stacking champion in this INSANE Future Laboratory trend video
- Date
- 7 September 2012
- Words
- Rob Alderson
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It’s Friday, the sun’s out and the weekend is peeping round the corner like a flirty maiden at a country show. So what better way to celebrate than by watching the UK Cup Stacking Champion. It was recorded by our chums at The Future Laboratory as an example of so-called faction marketing (fact/fiction) which they think will be one of the emerging trends of the next few months. Let’s hope so, because any excuse to watch this kind of thing and call it work and we’re so on board!
Future Laboratory: Cup Stacking Champion (still)
Future Laboratory: Cup Stacking Champion (still)
Future Laboratory: Cup Stacking Champion (still)
Future Laboratory: Cup Stacking Champion (still)
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

