Launch Recite Me assistive technology
A child sits on a blue trolley, their face completely hidden behind a large cloud of white cotton candy. They wear a colourful patterned jumper and printed leggings.
A child sits on a blue trolley, their face completely hidden behind a large cloud of white cotton candy. They wear a colourful patterned jumper and printed leggings.

Photographer Giulia Mangione explores why Danes are the happiest people in the world (NSFW)

—
Date
23 July 2018

“This turned out to be a very personal journey of observing other people’s happiness, to try and understand what happiness means to me,” remarks visual artist and social documentarist, Giulia Mangione, of her series Halfway Mountain. Originally started in 2014 while studying advanced visual storytelling at the Danish School of Media and Journalism in Aarhus, the project explores what it is that sees Denmark, and its Nordic neighbours, consistently ranking in the top three spots in the yearly World Happiness Report.

In the beginning, Halfway Mountain was supposed to end after a month-long project while Giulia was at university, however, “when I handed in the project I felt that, even though there were already some key pictures, I was still just scratching the surface,” she recalls, “I felt that the story I wanted to tell was much wider and would require much more time.” As a result, Giulia began returning to Denmark after she completed the course, on a “sort of quest” to understand how people live in the happiest country in the world.

The subjects of the project vary, from small children to waitresses, twins to elderly nudists. “I am drawn to a certain kind of people, I would say, and they also come to me,” Giulia explains. However, a lot of her decisions on who to shoot were also based on word of mouth. Over one summer in 2016, she bought a second-hand car and spent two months travelling around the country.

“I stayed with some families that lived on farms out in the countryside and then they would suggest some other people to meet and then these other people would lead me to others and so on. It has been a sort of treasure hunt,” she tells us, “I was thrilled every time I got in my car holding a piece of paper with an address of a person, having no idea who would it be.”

Having worked on the project for over three years, Giulia admits that she has “more questions than answers, and I think that’s how it should be”. What started as an exploration into one nation, has clearly become a much larger project, one that explores humankind, and what makes us happy, as a whole. “Human beings surprise me all the time and they will never cease to amaze me,” she concludes, “I hope.”

Six people run from a sandy beach into the sea, splashing through the shallow water. Most are unclothed or wearing minimal clothing, and several carry long wooden poles.
Above

Giulia Mangione: Halfway Mountain

A person with a white beard stands in a room, holding a metal detector. Behind them, a wall covered in gold patterned wallpaper is lined with a large collection of rifles.
Above

Giulia Mangione: Halfway Mountain

A person in a black suit kneels on a grey cloth in the grass, leaning forward to touch the front of a vintage car. Small Danish flags are attached to the car's grille.
Above

Giulia Mangione: Halfway Mountain

A person looks through a pair of black binoculars. They wear a grey and black jacket and stand in front of a dense, tangled hedge and a white picket fence.
Above

Giulia Mangione: Halfway Mountain

A child in a white top and blue jeans lies sprawled across a grey upholstered bench. Behind them stands a large, dome-shaped white lamp against a wall of light wood panelling.
Above

Giulia Mangione: Halfway Mountain

A nude person with white hair and glasses stands on a sandy beach. Behind them, the branches of a large tree stretch across the frame against a pale sky.
Above

Giulia Mangione: Halfway Mountain

A person wearing glasses and a colourful, patterned T-shirt stands in a kitchen. Two small ovens are mounted on a tiled wall behind them.
Above

Giulia Mangione: Halfway Mountain

A person in a black chef's jacket uses a kitchen blowtorch to light a row of tall white candles. They lean over a dining table set with white linen, glassware and a small bouquet of white roses.
Above

Giulia Mangione: Halfway Mountain

A white wooden door is warped into a dramatic, curved shape. It stands open in a grey room with a parquet floor, leading into another room.
Above

Giulia Mangione: Halfway Mountain

A person rests their head on a brown wooden picnic table, facing away from the camera. In the background, a roller coaster car full of riders descends a steep track.
Above

Giulia Mangione: Halfway Mountain

Two people sit side by side on a dark leather sofa against a plain white wall. One wears a black sleeveless top and dark trousers, while the other wears a black dress, a gold chain and a colourful floral headpiece.
Above

Giulia Mangione: Halfway Mountain

Two grey metal folding chairs face each other across a small round table on a grassy field. A single white cup sits on the table, with a row of caravans and tents in the background.
Above

Giulia Mangione: Halfway Mountain

A person wearing a white shirt and a patterned bow tie looks down at a bowl of soup they are holding. Behind them hangs a large, minimalist painting with abstract grey lines on a white background.
Above

Giulia Mangione: Halfway Mountain

A person leans over a detailed miniature town and landscape to make adjustments. They stand beside a small model railway station and a grey bridge, with a large rocky mountain behind them.
Above

Giulia Mangione: Halfway Mountain

Share Article

About the Author

Ruby Boddington

—

Ruby is Senior Creative at It's Nice That, overseeing our visual output across platforms and projects. Before that, she was associate editor on the editorial team, after joining in September 2017 following graduation from Central Saint Martins.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.