Publication: GraphicDesign&'s brilliant new book explores the golden ratio

Date
26 February 2014
Reading Time
1 minute read

GraphicDesign& founders Lucienne Roberts and Rebecca Wright are on a mission – to take the discipline out of its (sometimes self-imposed) cultural ghetto and prove how it relates to almost everything around us. Nearly two years ago they tackled literature, challenging 70 designers to reinvent the first page of Charles Dickens’ Great Expectations. Now for their second book they have maths in their sights, working alongside Alex Bellos to set 55 leading creatives a mathematical design challenge; to respond to the famous golden ratio articulated by Euclid.

From HORT and Vaughan Oliver to Rose Blake and Malika Favre, via Ian Wright, George Hardie and Moniker, the responses are by turns intelligent, witty and great-looking. the key to the success of this ind of project lies in getting as eclectic a set of contributions as possible, and this tome takes us on a journey that includes hipsters, flapjacks and schooldays.

It’s all very well being on a mission, but that overarching aim can’t be pursued at the expense of an exciting and engaging end product. Once again, Lucienne and Rebecca have shown us how those two objectives can live in (perfect, mathematical) harmony.

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GraphicDesign&: Golden Meaning

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GraphicDesign&: Golden Meaning – Adrian Talbot

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GraphicDesign&: Golden Meaning – Lawrence Zeegen

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GraphicDesign&: Golden Meaning – Homework

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GraphicDesign&: Golden Meaning – Malika Favre

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GraphicDesign&: Golden Meaning – Rose Blake

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GraphicDesign&: Golden Meaning – Senepp

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GraphicDesign&: Golden Meaning – George Hardie

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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