Advertising: Exploding spices take centre stage in ace new Grey London advert
- Date
- 13 January 2014
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- Rob Alderson
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Hey everyone we’ve got a killer early competitor for the best phrase of 2014; may I present “sonic flavourscape.” That’s how the clever folks at Grey London are describing this new work for Schwartz called The Sound of Taste which aims to convey the power and the glory of the brand’s new Flavour Shots. Expect exploding spices set to stirringly dramatic classical music building to a messy, multi-coloured climax. This will probably make you hungry and may make you a bit jumpy if you’re someone who has a penchant for all things clean and tidy.
Grey London: The Sound of Taste for Schwartz
Grey London: The Sound of Taste for Schwartz
Grey London: The Sound of Taste for Schwartz
Grey London: The Sound of Taste for Schwartz
Grey London: The Sound of Taste for Schwartz
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.