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A magazine cover and spine. The cover features a close-up of a troll doll wearing traditional German lederhosen, with the word “Gut” in bold, silver lettering above. The spine reads “Germany, costume, sex, demons and halloween 5”.

Gut Magazine returns with a new issue and its aesthetic is even more anti-slick than before

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Date
18 November 2019
Gut magazine returns with its fifth edition, bringing a little piece of heaven (or hell) with its usual slapdash anti-slick aesthetic, reminiscent of finding your uncle’s rude scrapbook behind the couch. This time, the issue’s theme is an attire-heavy mix of “Sex, Demons, Halloween, Costume and Germany” that’s full of fantastic niche content and its usual liquid titles made with “anything from marmite, pomegranate molasses, cello tape, play dough and mustard.”

The team behind this issue is made up of founder Ami Evelyn Hughes, art director Sam Boxer and copy editor Gabriella Pounds. “I wanted to make the issue all about Germany, but then I started to feel stifled with such a niche theme and could come across as stuffy,” Ami tells It’s Nice That. The ongoing collaboration between Ami and Sam across three past issues means that the publication has come closer and closer to Ami’s style and aesthetic. “I think we’ve started to strip it back to the bones this time,” Sam says. “We’ve done three issues together and tried to evolve these graphics that are made in a naïve, playful, anti-slick, scrapbooking way. This time, these have moved almost completely off screen and into collages,” he adds. This means using sugar paper textures, found images, crude scans and simple typography that accompanies the art and photography of the contributors. “I love working with Sam. We bounce ideas off each other and get excited about the project every day and he is such a helpful and calming influence, I really couldn’t do it without him,” Ami says.

The multitude of content includes pictures from New Jersey’s bodybuilding scene, cosplay from Japan Expo 2019, a selection from Ron Athey’s personal archive as well as a costume portrait series by Ami and frequent collaborator Raphael Bliss featuring punk-style dirndls, bulletproof cupids and topless, bearded men painted as cows. Ami highlights one project that she considers her favourite, a troll love story made with Akinola Davies Jr.

An open book shows a circular brown badge on the left and a grid of six portrait photos on the right. The badge features an illustration of a troll and reads “Realschule Herrsching”. Below the badge, text reads “Troll Love Story by Ami Evelyn Hughes & Akinola Davies Jr”.
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Gut Magazine: Troll Love Story

“We have been friends for years and it was so fun to work on such a big project with him and Nasir Mazhar who made the costumes and the troll school badge. They are both so talented and I’m happy with the story, it’s a piece we want to continually add to over the years and I’m really excited about it,” says Ami. The loose narrative of the Troll Love Story involves two trolls, complete with prosthetic noses and teeth, who fall in love in a school amongst humans who eventually got married. The piece sums up the magazine quite well – funny, provocative, playful, and extremely well-executed.

Other notable stories include Mutter, by Claudia Holzinger about understanding her mother as she reached adulthood, as well as Wurm by Raphael Bliss Felix Choong where Raphael had “people make themselves a costume in 30 minutes from materials within his own studio” as a homage to an Erwin Wurms’ One Minute Sculpture. With recent release events at Spazio Maiocchi in Milan as well as LN-CC in London, Ami’s plans for Gut do not stop at the publication. “Our long term plan for Gut is to become a creative agency,” she says finally on this loud and proud publication..

A person in a traditional dirndl and jeans leans against a kitchen counter. Above them, the word “Mutter” is sculpted in brown dough, alongside a heart-shaped gingerbread cookie that reads “Heiliger Engel”.
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Gut Magazine: Mutter

A person in red lingerie laughs while standing on a bed with a colourful floral duvet. To the right, a separate image shows a close-up of an orange mop head on a silver handle.
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Gut Magazine: Mutter

Two images of a group of people wearing matching black clothing. In the first, 11 people pose together against a dark grey backdrop in a studio. In the second, a close-up shows one person holding another's face.
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Gut Magazine: Troll Love Story

Two side-by-side portraits. On the left, a person wears an elaborate white lace and tulle headpiece with bold makeup and red lipstick. On the right, a person in a pinstriped suit smiles, gesturing towards the gold rings on their fingers.
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Gut Magazine: Troll Love Story

Two side-by-side photographs of people wearing outfits made from grey fabric and cardboard. The person on the left wears a draped grey dress and a matching headpiece, while the person on the right wears a cardboard suit and hat.
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Gut Magazine: Wurm

Two stills from a film showing a person with long blonde hair and blood on their face. In one, they hold a chainsaw above their head; in the other, they lunge forward with the tool.
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Gut Magazine: Slasher

Two side-by-side photographs of four people in a studio. Some wear traditional European folk dress, while two others are painted with black and white cow spots. One person holds a glass of milk.
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Gut Magazine: Costume Portrait Series

A collage of four character portraits on a brown background, paired with a photo of the group on a staircase. The portraits are labelled with names and roles, including “Diablo”, “The Witch”, “Little Bo Peep” and “Craig-Slist”.
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Gut Magazine: Gobby Smack

Two photos of a person with short blonde hair wearing dark sunglasses and a headset microphone. In the first, they wear a black leather crop top and wide-legged grey trousers. The second is a close-up showing the word “Craig” written in red across their neck.
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Gut Magazine: Gobby Smack

A two-page spread featuring bodybuilding photography. The left page shows a person in a red posing suit performing a push-up, framed by the words “Jersey Muscle” in pink, 3D lettering. The right page shows a muscular person in a purple posing suit standing in a backstage area.
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Gut Magazine: Jersey Muscle

Two side-by-side photos of people in costume at a convention. The first shows a person dressed as the character Shrek in a red tunic and white tights. The second is a close-up of a person in green makeup and prosthetic ears, wearing a purple outfit.
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Gut Magazine: Japan Expo 2019

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About the Author

Alif Ibrahim

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Alif joined It's Nice That as an editorial assistant from September to December 2019 after completing an MA in Digital Media at Goldsmiths, University of London. His writing often looks at the impact of art and technology on society.

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