Gut Magazine was founded by artists Ami Evelyn Hughes and Georgia Kemball as space to collaborate with people they find interesting and celebrate all things instinctual, clumsy and raw. With The Makers Issue and The Magic Issue behind them, the latest instalment of Gut continues its fascination of all things dark and obscure with The Food Issue.
Samuel Boxer is the designer responsible for the gruesome and, at times, down-right disgusting visuals present throughout Gut’s third issue. Samuel met editor-in-chief, Ami, last year around the time that The Magic Issue was released and the pair have been working to develop the magazine together since.
As the previous issues didn’t really have a design process in place, the pair collaborated to further-evolve Gut as an output for Ami’s taste, research and ideas using “design as a tool to communicate this atmosphere and aesthetic”. Not wanting anything to feel too over-designed or clean, Ami and Samuel drew reference from “old porn magazines, VHS tapes and German food packaging,” as well as “euro trash, medieval embroidery, renaissance paintings and depictions of the devil.” This eclectic mix of niche visual sources is apparent throughout the magazine which utilises a host of display fonts and layouts creating an appropriately chaotic personality. A personality that’s reflective of the “transgressive, probing, ugly, anti-design and anti-fashion” ethos of Gut.
Samuel explains how the creative freedom granted to them as an independently published magazine, as well the “nature of the content of issue three, meant we could get quite gross and scrappy with the design approach,” in reference to the titles made out of ham and cheese and the “disgusting meat house Ami made as the cover.” Other spreads feature vomit art, whipped cream lettering, a typeface called pube sans and potato smileys on fire.
As always, Gut’s third issue features a host of up-and-coming names alongside some more established ones including Rottingdean Bazaar, Raphael Bliss, Joyce NG, Dexter Lander, Saskia Dixie, Joshua Gordon and Jess Maybury. The Food Issue is available now, having launched on Halloween at Sang Bleu, London.
- Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
- Utopia and dystopia collide in Bysanz Baisen Zhou’s other-worldly creations
- Who are the people with the power to design the system we live in? Digital artist Peter Burr investigates
- Design studio de_form on its exhibition identity for Erik Kessels’ latest show
- Traditional fashion photography, fine art and 3D renders combine in Olya Oleinic's portfolio
- Cabeza Patata on finding the right way to represent the diversity of the world around us
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- A logo costs $1200 in 2019, according to Folyo’s graphic design pricing list
- Juuso Westerlund’s tender photographs of his sons capture the essence of childhood