Hackney Brewery allow drinkers in on the Olympic fun with lovely beermat games
The problem writhe watching the Olympics is that in comparison it can make you feel, well, a bit fat and lazy. It’s all very well holding forth on the competitors from the comfort of a bar stool but there’s always a nagging voice in your ear asking: “Yeah? What have you ever done.”
Well worry no more as the Hackney Brewery has come up with an excellent solution – beer mat Olympics. You can get that Olympic glow by flipping the diver, balancing the gymnast or building up the weightlifter and there’s no Speedo-wearing/Lottery funding required. Designers Laurie Howell and Toby Treyer- Evans have litho printed Bruce Emmett’s lovely illustrations onto a heavy German beermat stock and created a pub-time pastime as addictive as it is lovely-looking. Thanks gang!
Hackney Brewery: Go for Golden Beermats
Hackney Brewery: Go for Golden Beermats
Hackney Brewery: Go for Golden Beermats
Hackney Brewery: Go for Golden Beermats
Hackney Brewery: Go for Golden Beermats
Hackney Brewery: Go for Golden Beermats
Share Article
Further Info
About the Author
—
Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

