Hansje van Halem balances between typography and optical illusion

Date
24 November 2014
Reading Time
1 minute read

It’s tricky to implement the intricate tricks of an optical illusion in a book cover design without the finished product appearing slightly heavy-handed, but designer Hansje van Halem does it with poise and perfectionism. She’s worked as a freelance graphic designer since graduating from Amsterdam’s Gerrit Rietvield Academie in 2003 (as her About section explains) and her enjoyment of what others might find to be repetitive shines through in the illusory patterns in her portfolio.

Embracing curved lines and contrasting colours as openly as she does perpendicular lines and psychedelic colour palettes, Hansje works both digitally and by hand to create her designs, even creating a book containing over a decade’s worth of sketches, structures, letters and rejected ideas in the process. Her work is impressive in its continuity, unconcerned about following a well-established path where others might chase the new, and for that we can’t help but praise her. After all, if it ain’t broke, don’t fix it.

Above

Hansje van Halem: Galerie Block C, poster for Nadine Stijns

Above

Hansje van Halem: Galerie Block C, poster for Ada Duker

Above

Hansje van Halem: Galerie Block C poster

Above

Hansje van Halem: Galerie Block C, poster for Johan Rumpt

Above

Hansje van Halem: From solo exhibition “Applied and Autonomous” at Piet Hein Eek gallery

Above

Hansje van Halem: Galerie Block C, poster for Dineke Oosting

Above

Hansje van Halem: Droit de citation, exhibition of old posters, Chaumont

Above

Hansje van Halem: What is Lost Can Be Found

Share Article

Further Info

About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.