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An illustration of a black, multi-headed hydra with winding necks. The creature has yellow eyes and red interiors to its open mouths.

Long-time favourites Hey studio create a new series of geometric gods

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Date
14 April 2013

For a couple of years now we’ve been in thrall to the brilliance of Barcelona-based Hey studio but in the main our focus has been on their fun, colourful approach to print. How nice then to get word of a new string to their bow – namely the ability to render god-like figures as geometric characters. Yeah, you heard us. For their new show at the Mitte-Barcelona space, appropriately entitled Oh My God, the Hey trio have created this sublime series of deities.

“In ancient Greece they had something better than superheroes,” the show’s organisers say. “They had gods – each with their own powers, weaknesses, history and followers. Jupiter and Mars came, Jesus and Mohammed, Buddha and Elvis. 2,500 years later, they return to claim their place and remind us that there is nothing more dangerous than believed immortality.”

Stirring stuff I’m are you’ll agree, and the visuals are pretty ruddy splendid too.

A geometric illustration of a bearded figure in a black cloak holding a trident. To their left, the stylised heads of a dog, a smaller dog and a gorilla are stacked vertically.
Above

Hey: Oh My God

An illustration of Zeus rendered in a geometric, flat style. He has a long white beard and holds a yellow lightning bolt, with a brown eagle perched on his shoulder.
Above

Hey: Oh My God

An illustration of three muscular figures with thick black beards, merged into a single form. A large, stylised letter “Z” is integrated into the centre of their bodies.
Above

Hey: Oh My God

A geometric illustration of Poseidon with a large, grey beard and a stern expression. He wears a dark green cloak and holds a blue trident in one hand, while a small red fish rests on his shoulder.
Above

Hey: Oh My God

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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