Hey Studio’s athletic and geometric typeface for ESPN’s magazine

Date
5 February 2016
Reading Time
1 minute read

Hey Studio has designed a bold typeface for American sports publication ESPN The Magazine. “The magazine was looking for a lettering with volume to lead into their section Forward, where in-depth articles are published,” Hey says. “The solution was to design display letters cut geometrically and in bas-relief to represent the energetic nature of sports people.”

As though it’s been carved out of digital stone, the typeface is lofty, but the delicate touches between the feet and arms of the letters give it grace and prevent it from becoming clunky and overbearing. The greyscale palette the Barcelona-based studio has applied also allows the type to be universal for the sports the mag covers and adds to its composed yet athletic appearance.

Above

Hey Studio: ESPN Magazine

Above

Hey Studio: ESPN Magazine

Above

Hey Studio: ESPN Magazine

Above

Hey Studio: ESPN Magazine

Above

Hey Studio: ESPN Magazine

Above

Hey Studio: ESPN Magazine

Share Article

Further Info

About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.