Sick rims and some tasty branding from Ineo Designlab and Højmark Cycles

If you like cycling around on sunny days and aligning type in InDesign as much as me (you don’t, nobody does!) then you’ll probably appreciate Ineo Designlab’s latest work for Højmark Cycles. It’s a Danish-via-Norwegian bike company based in Berlin that specialises in handmade frames of exceptional quality and with ‘handmade’ the operative word in the Højmark ethos, Ineo incorporated a number of hand-rendered details into the brand visuals including a tasty embossing kit and a custom-drawn logotype. Take note Condor and Cinelli, the discerning cyclist likes their bike emblazoned with a beautiful logo just as much as they care about the quality of the steel (maybe).