A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Alexander Hawkins
- 29 September 2015
“When an international brand puts their entire evolutionary story in your hands, there’s a lot of pressure in that,” says filmmaker and stop-motion artist Pes. “So the way I designed the film was to communicate this sort of amazing evolution of their vehicles.” All created by hand and shot in camera, a new advert for Honda follows an engine through the automobile manufacturer’s history, moving from one vehicle to the next and evolving along the way. It jumps from motorbike to car to boat to moon buggy to plane, fitting over 60 years into a film just under two minutes long. Something of a remarkable feat in stop-motion, Paper brings together dozens of animators and illustrators, thousands of original drawings and four months of work.