Can’t think of the last time I watched a music video right through to the end without skipping. Is there some kind of term for that nowadays? A non-skipper? A skipless? Whatever. This is one of those. Shynola, the film team behind classics like Radiohead’s Pyramid Song and that famous Junior Senior video with the pixelated squirrel, have just released the new music video for Hot Chip’s comeback single, Need You Now.
Set in bleak seaside town and art student mecca Dungeness, the video follows Hot Chip frontman Alexis Taylor through a tale of bewildering heartbreak as he struggles to discover, and then escape from, himself. It’s cleverer than a Roald Dahl short story, and shot with more beauty, consideration and skill than all the other music videos out there put together. If you watch one music video ever again, make it this one.