In September the Paris-based designers at Ill-Studio led a week-long workshop with first and second year students on the art direction MA programme at ECAL. The result was It was never real, a publication and an exhibition which comprised a kind of multimedia encyclopaedia of student works and their references. The brief the studio set was to create a visual dialogue with original, existing work and sources of inspiration, drawing out the creative processes behind image-making and graphic design.
The workshop, which follows on from a previous Ill-Studio project, Moodcyclopedia, saw students reinterpret their selected work as a series of visual cues and influences in order to illustrate the thinking behind an array of art direction practices. As we have come to expect from a studio with an approach as considered as Ill-Studio’s, It was never real underlines effective art direction and design as intelligent as it is visually impactful.