One of the real keys to getting music video creation right is to appreciate and respect the tune you’re accompanying; to add a layer of understanding, rather than distract from the musical main event. Jack Featherstone’s latest animated effort (alongside Will Samuel) for Holden does exactly that, accompany the “appetite-whetting arpeggio extravaganza” with beautifully expressive and honest animated hieroglyphics that feel as though they were born with the track. Jack’s behind all of the visuals for Holden’s upcoming The Inheritors, so watch this space for some more where this came from.
About the Author
Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.