The film follows the employees of an accounting firm at a very grey office party, where everyone ends up wearing VR headsets to escape their mind-numbing environment. Cutting between the IRL party and the fantastical alternate realities, the video is not only a hilariously cynical look at VR technology but a brilliant outlet for Jack’s surreal 3D animated character design. Starting out fairly innocent, Greg and Jack’s dark humour comes to the fore when the video takes a gruesome turn at the end.
“The idea of the film was to poke fun at the wild and bizarre use of VR that seems to be creeping into the industry,” says Jack. “There are so many VR gadgets and games that often don’t work properly and produce the kind of nightmares you see in our video. The song presented a blank canvas as there are no lyrics, so we got to push the boat out for the video.”
“Having worked on a 360 film before, I found that showing it to my friends with a headset was the funniest thing ever,” says Greg. “People tend to disconnect completely from reality and physical space, immersing themselves fully in something fake. I wanted to play on this specific moment of weakness, and since the track was quite punchy, I started imagining a terrible dance choreography performed by several people wearing VR, without even realising it.”
The video was produced by Blinkink and Phenomena Labs. Executive producer was Bart Yates and commissioner was Guy Dreifuss, with character design by Jack Sachs and CG by Blinkink Studio.
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Get to know the fluid work of graphic designer, Steffen Hotel
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity