Beguiling Jake Green film released to mark launch of Dodd Clothing website

There’s a tendency sometimes with fashion films to go completely over-the-top, cramming in as much noise and colour and trickery as possible and hoping that viewers somehow manoeuvre their minds to appreciating the clothes on show. That’s why it’s all the more impressive when a label has the confidence to strip away all the nonsense and when a new label is that self-assured that bodes particularly well so take a bow Dodd Clothing. Founder George Hudson (full disclosure – the brother of It’s Nice That director Will) has commissioned Jake Green to make a promo film that is interesting and effective with some lovely visual devices that nonetheless keep the star of the show – the clothes – front and centre.