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Jake Singer: Granadilla (detail)

Work / Photography

Jake Singer went on holiday and all we got was this sassy lookbook

Jake Singer is an artist predominantly interested in architecture and how people interact with built space. Just on the side of this practice, he’s also knocking out some great fashion photography. Describing this work as “just really fun and casual,” and mostly projects he does with friends, Jake’s photographs combine high production values with wit that plays up the “blue steel” tradition so prevalent in collection lookbooks.

Jake describes his motivation for the Granadilla campaign as “wanting to do a groovy holiday break,” a creative drive that cannot be argued with. The label is run by two of his friends and the whole production was worked out through favours, including the casting of three A-list models. By the looks of these shots, it must have been a great holiday.

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Jake Singer: Granadilla

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Jake Singer: Granadilla

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Jake Singer: Granadilla

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Jake Singer: Granadilla

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Jake Singer: Granadilla

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Jake Singer: Granadilla