Jenny Van Sommers and Rachel Thomas lampoon shampoo promises

Date
29 March 2013
Reading Time
1 minute read

Now I’m really into this project from super-talented duo Jenny Van Sommers and Rachel Thomas. Taking the impossibly-ambitious claims made by shampoos as their starting point, they have created a series of strange follicular still-lifes that lampoon these products’ promises. Created for Italian magazine Flair the series is a funny, effective way of ribbing the hysteria surrounding body image issues and various brands’ promises of salvation. The only catch? It’s called Maybe She’s Born With It after the insanely annoying jingle, which makes it impossible for me to not shout back “Maybe it’s Maybelline” every time I hear it. Apart from that, great stuff Rachel and Jenny!

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Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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