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A hand holds a condensation-covered Coca-Cola can against a snowy backdrop. A digital pop-up window is laid over the image, titled “Jilly Ballistic” and reading “Under Maintenance”.

Wonderfully irreverent pop-up street art from Jilly Ballistic

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Date
5 July 2012

“Who the hell is Jilly Ballistic?” the only question on the lips of New York subway users over the past few weeks (aside from the usual queries on where the powerful smell of pee comes from). In answer to this question we’re proud to say, we’re not too sure either. The only thing we know for certain is that he/she is making street art thought provoking again without using the heavy-handed slogans we’ve all become so accustomed to ignoring.

We can also tell you that Jilly is seriously “Meta”, taking the OS warning pop-ups from our computers and pasting them large in the real world, helping subway users navigate the the choppy waters of billboard advertising with snippets of sage advice. “Expectations of the following film are critically low… Please reconsider viewing” reads one, and “We’re sorry, the product you are looking for is currently under maintenance due to a lack of quality” states another. We’re not against advertising or anything, but it is pretty wonderful to see the crap stuff getting lambasted by an incredibly shrewd mind.

A movie poster for Step Up Revolution shows a person in a white dress and black bikini top. A digital pop-up window is laid over the image with the heading “Low Expectations Warning”. The text warns that expectations for the film are “critically low” and suggests the viewer reconsider watching.
Above

Jilly Ballistic

A set of dark stairs features yellow safety strips with the text “IF YOU SEE SOMETHING, SAY SOMETHING.” A small white digital pop-up window is laid over the image, reading “This tag was installed successfully.”
Above

Jilly Ballistic

A bottle of Vitaminwater “power-c” stands against a red and white background. A digital error message is laid over the image, reading “Error. Sorry, we can’t connect to our login server. Please confirm Jilly Ballistic is not involved and try again in a moment.”
Above

Jilly Ballistic

A billboard for the film Big Daddy features Adam Sandler and a child in a suit. A large Mac OS menu is laid over the image, with the “Move to Trash” option highlighted.
Above

Jilly Ballistic

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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