While looking through the portfolio of illustrator and designer Joe Schlaud, one particular project stopped us in our tracks with its audacious absurdity. This cheeky little series of gifs illustrate the concept of combining “ancient Kama Sutra positions with mundane everyday activities,” says Joe. The illustrator’s sarcastic tone on the subject certainly had us chuckling.
When he’s not drawing couples up to no good (while simultaneously doing their houses chores) Joe works at Fuzzco, a creative agency in Charleston and Portland partnering clients with influential brand experiences. One project by Fuzzco is a Pretend Store, a real shop by collaborating “with people who inspire us to make things we love for the home, office and human”.
These risqué illustrations were completed as a series for the store, Joe explains: “I wanted the people within them to look as unsexual as possible. There was a lot of laughing creating these.” The subtle humour of Joe’s drawings and gifs is elevated by his illustrative style of drawing all the wobbly bits in a lighthearted pastel-coloured palette. When animated, the leisurely movements of the couples add another level of detail to his work.
A series of ten screenprinted cards of Joe’s illustrations are available online at Pretend Store.
About the Author
Lucy (she/her) joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019, was made deputy editor and in November 2021, she became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.