While looking through the portfolio of illustrator and designer Joe Schlaud, one particular project stopped us in our tracks with its audacious absurdity. This cheeky little series of gifs illustrate the concept of combining “ancient Kama Sutra positions with mundane everyday activities,” says Joe. The illustrator’s sarcastic tone on the subject certainly had us chuckling.
When he’s not drawing couples up to no good (while simultaneously doing their houses chores) Joe works at Fuzzco, a creative agency in Charleston and Portland partnering clients with influential brand experiences. One project by Fuzzco is a Pretend Store, a real shop by collaborating “with people who inspire us to make things we love for the home, office and human”.
These risqué illustrations were completed as a series for the store, Joe explains: “I wanted the people within them to look as unsexual as possible. There was a lot of laughing creating these.” The subtle humour of Joe’s drawings and gifs is elevated by his illustrative style of drawing all the wobbly bits in a lighthearted pastel-coloured palette. When animated, the leisurely movements of the couples add another level of detail to his work.
A series of ten screenprinted cards of Joe’s illustrations are available online at Pretend Store.
- Photographer Anne-Sophie Guillet’s stunning portraits challenge gender binaries
- For Jan Horcik, type design and graphic design cannot work without one another
- “Like a little factory making picture books”: The wondrous work of Marie Neurath
- What’s the purpose of prison? This series captures a horse rehabilitation programme in Arizona
- Tina Schwizgebel-Wang’s etchings are filled with detailed scenes of everyday life
- “I want to show that the world is actually very simple”: meet artist Hisami Tanaka
- New study claims to pinpoint the most creative time of day, down to the minute
- Singapore-based studio Swell explores the idea of the banished book
- "My little niece and my grandmother like the game equally": how Playables made the simply addictive Kids
- In being "open to possibilities" still life painter Duane Keiser paints the everyday joys of life
- What the cluck? KFC releases limited-edition bucket hat
- For Bizzarri-Rodriguez, book design “is everything except a science”