While looking through the portfolio of illustrator and designer Joe Schlaud, one particular project stopped us in our tracks with its audacious absurdity. This cheeky little series of gifs illustrate the concept of combining “ancient Kama Sutra positions with mundane everyday activities,” says Joe. The illustrator’s sarcastic tone on the subject certainly had us chuckling.
When he’s not drawing couples up to no good (while simultaneously doing their houses chores) Joe works at Fuzzco, a creative agency in Charleston and Portland partnering clients with influential brand experiences. One project by Fuzzco is a Pretend Store, a real shop by collaborating “with people who inspire us to make things we love for the home, office and human”.
These risqué illustrations were completed as a series for the store, Joe explains: “I wanted the people within them to look as unsexual as possible. There was a lot of laughing creating these.” The subtle humour of Joe’s drawings and gifs is elevated by his illustrative style of drawing all the wobbly bits in a lighthearted pastel-coloured palette. When animated, the leisurely movements of the couples add another level of detail to his work.
A series of ten screenprinted cards of Joe’s illustrations are available online at Pretend Store.
- Hato's Ken Kirton on why co-creation really mattered in 2018
- Laurie Rowan on how he found his specific animation style
- Tony Hawk, 90s graphics, surfing and a whole lot more in new issue of Library Paper
- Seo-Young Kwon actively records thoughts and ideas that otherwise might float away
- Dante Zaballa's animation of Japan morphs through bullet trains and karaoke bars
- 2018 was the year Ezra Miller learned to take care of his brain
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- The animated short giving Isle of Dogs a run for its money
- Caleb Halter's instinctual design practice produces considered and refined work
- Designer Berke Yazicioglu “makes images that have a capacity for sound”