While looking through the portfolio of illustrator and designer Joe Schlaud, one particular project stopped us in our tracks with its audacious absurdity. This cheeky little series of gifs illustrate the concept of combining “ancient Kama Sutra positions with mundane everyday activities,” says Joe. The illustrator’s sarcastic tone on the subject certainly had us chuckling.
When he’s not drawing couples up to no good (while simultaneously doing their houses chores) Joe works at Fuzzco, a creative agency in Charleston and Portland partnering clients with influential brand experiences. One project by Fuzzco is a Pretend Store, a real shop by collaborating “with people who inspire us to make things we love for the home, office and human”.
These risqué illustrations were completed as a series for the store, Joe explains: “I wanted the people within them to look as unsexual as possible. There was a lot of laughing creating these.” The subtle humour of Joe’s drawings and gifs is elevated by his illustrative style of drawing all the wobbly bits in a lighthearted pastel-coloured palette. When animated, the leisurely movements of the couples add another level of detail to his work.
A series of ten screenprinted cards of Joe’s illustrations are available online at Pretend Store.
- An eye for the uncanny: Viviane Sassen on her concurrent exhibition with Lee Miller
- Lucy Hardcastle’s sculptural forms poetically abstract Uniqlo’s AIRism range
- Kristin Texeira’s abstract paintings recall the essence of moments through colour
- Photographer Charlotte de la Fuente transports us to the seductive world of Macau's gambling scene
- Carlos Saez's textural digital collages reimagine the human form
- Nicholas Blechman on applying subtle redesign tweaks to The New Yorker
- "Don't drink and dance in front of your peers": ten creatives on their biggest mistakes
- "Even if you cover a shit in glitter it’s still a shit": top creatives show us their CVs
- Photographer Eli Durst's series Pinnacle Realty challenges stereotypes of suburban America
- Tsto returns to design Flow Festival's identity, pushing and playing with its typography
- Beyoncé and Jay Z take over the Louvre for Apeshit music video
- How Alex Prager made the world stop and stare