In the build up to a Summer of sport like no other, Nike has brought together a crop of super-talented University of the Arts London grads lead by artist and mentor, Dave White. Together with some of the world’s leading athletes, this singular group of exciting talent have visually interpreted the passion and emotion of sport in a unique design brief, Journey To Greatness.
Through a series of workshops – and amazing access to sports stars like marathon runner Paula Radcliffe, hurdler Dai Greene, sprinter Harry Aikines-Aryeetey and American hotshot Allyson Felix – the grads from London College of Fashion (LCF), Camberwell, Chelsea and Wimbledon (CCW), Central St Martins (CSM) and the London College of Communication (LCC) took part in their own journey, using ideas and inspirations from the athletes to create four unique T-shirt designs.
Their ideas were honed by their mentors, artist Dave White and LCC dean of design Lawrence Zeegen, who helped the four teams transform the insights into the highs and lows of the life of elite sportsmen and women – the pain, the sacrifice, the glory – into their final pieces which were unveiled last week.
The groups even got to join Paula Radcliffe and Dai Greene on a run through the streets of London as they grappled with the almost-impossible challenge – how to sum up all this emotion, training, focus and determination into a single visual.
Lawrence said: “It was a privilege for UAL to play a part in such an inspirational project where Nike gave our graduates a platform to showcase their design potential, and which shone a spotlight on the profound experiences and emotions that drive top athletes to reach the pinnacle of their sport.”
It’s Nice That will be showcasing all four journeys to greatness over the coming days, explaining how and why they came into being. – An insight into their initial inspirations from leading Nike athletes and how they channeled these emotions into their creative process and final executions.
- Paul Wright's paintings of Peggy Mitchell and Del Boy are bound to make you smile
- Daniel Wenzel faces the question of automation in creativity head-on in Automatic Type Design
- Abracradama studio designs a crafty and tonal identity for Hap ceramics
- A beginner’s guide to the world of digital art
- Be wowed by recent graduate Kieran McLister’s detail-driven stop motion animations
- “Click before anybody gets too comfortable”: New work from Daniel Arnold
- Graphic Design is Mental: Tips for looking after your state of mind as a designer
- Alan Titchmarsh stars in new campaign for Adidas’ Gardening Club collection
- Banksy opens his own store, Gross Domestic Product, in wake of legal dispute
- Moonlight, Ex Machina and The Witch go to print in three books designed by Actual Source
- Sometimes Always’ identity for São Paulo bar Caracol has over 10 billion compositions
- Basile Fournier speculates on how technology will affect the role of the future designer