Second up on today’s profiles of UAL graduates taking up the challenge set by Nike to interpret the their design brief, Journey To Greatness, is the reputable Central St Martins…
Over the course of the project the graduates learned a great deal about the hard graft, the months and years of total, unswerving commitment that goes into becoming a top athlete but for the CSM team it was still striking how much of the concept of greatness came down to moments. And they realised that even though this moment happens on a track, court or pitch, the moment itself is contextualised but not contained by these parameters – the markings are fixed, the things that happen within it anything but.
“A combination of these geometric markings, and the non permanent imprints created within, embody what we see as the journey to greatness. True greatness is bound by nothing,” they say.
“We had these two elements of a concept, these geometric markings and the passing moments that occur within. We were aiming to visualise the raw energy of sport, exploding out of these lines.”
At one of London’s most famous boxing clubs, the group experimented with various ways of making an image which they wanted to be abstract but communicative. Shooting in the kind of venue where sporting dreams are actually made (and broken) added a depth to their piece, by going out of their comfort zone they immersed themselves in the very world they were trying to understand. With many great shots to choose from, the challenge was to agree on which one encapsulated everything they had seen, heard and done.
“I think we had about three hundred shots that we edited down to just three. We were keen for the design to be quite abstract as well as being universal, rather than being targeted at one sport.
“I don’t think we could be happier with the finished piece. It nails everything we were trying to achieve.”
It certainly does – with its chalk-spattered texture it distills a superb amount of dynamism into a single still, resonant of the collision of order with chaos, preparation with moment.
- Kyle Platts illustrates the five top tips he’s picked up in 2017
- La La Land or Moonlight: a recap of February 2017
- 2017: the year that protest became a trend?
- Trump’s inauguration and a design census: a look back at January 2017
- Time for type: Camelot on designing a typeface fit for a watch
- Gal-dem takes us through its first print issue, written and created by women of colour
- Pantone Colour of the Year 2018 has been announced
- Pentagram partner Natasha Jen shares her most inspirational books
- Why dyslexia makes you a great designer
- Plain packaging and health warnings on food and drink could cost companies hundreds of billions
- Anxy Magazine: The Workaholism Issue explores the impact of working hard versus working compulsively
- Graphic designer John Morgan launches type foundry and art platform, Abyme