Karl Anders' playful, bright look for Vitra Home Complements
- Emily Gosling
- 2 March 2015
￼Designing for a design fair must be as much of a dream brief as a terrifying one. But one agency more than up to the task is Hamburg-based Karl Anders, which is behind this brilliant campaign for Vitra’s presence at the Maison et Objet fair in Paris. We can’t get enough of the bright colours, playful art direction and unusual way of presenting the Swiss furniture brand’s products. The concept behind the campaign, Home Complements, is based around the idea of “unexpected outcomes,” hence the gloriously haphazard feel to the display of the products in the photographs, which are shot by Nicolas Haeni and Thomas Rousset. It looks brilliant, and marks a nice departure from the more serious look interiors brands often go for.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.