24-year-old South African photographer Kent Andreasen is on the up. His polished portfolio has won him huge support from all manner of international fashion brands and it’s not hard to see why. Kent’s a natural photographer as far as we’re concerned, with a shrewd eye for captivating colour and composition.
Sublime though his fashion imagery may be it’s his reportage shots we’re particularly interested in. On a recent trip to Morocco to document football culture for Nike, Kent went through multiple rolls simply documenting the areas around Casablanca. Over the course of ten days he amassed a body of personal shots that exemplify his abilities; candid portraits of Moroccan locals, marketplaces fit to bursting with fabrics and foods as well as scenes we’re less likely to associate with the region – that waterlogged basketball court for example.
For the side-project of a commercial job this is seriously arresting stuff!