The upfront, tongue-in-cheek attitude to KesselsKramer’s new corporate identity for the Hans Brinker Budget Hotel that reminds us of its disappointing amenities, is a welcome relief from the companies who constantly claim to enhance our wellbeing if we buy into their services.
For 45 years the Hans Brinker Budget Hotel Amsterdam has offered the same, below par service to its customers and the company has just become an empire of two with the newly opened Hans Brinker Hostel in Lisbon. To celebrate, communications agency KesselsKramer has championed the accommodation’s no frills, incompetent approach to hotel-running since 1996 and has created a new corporate identify to show off its continental range. The agency has highlighted Hans Brinker’s inadequacies several times before in its marketing campaigns and this brightly coloured identity, with type designed by Anthony Burrill, follows suit.
For the Lisbon branch, visitors can expect the “same irony, same indifferent housekeeping, same bullying staff”, but slightly better weather when staying there. The new corporate identity includes variations of the Hans Brinker logo in gloriously contrasting type to give the false impression of multiple hotels across the world. Other touches include business cards that have an employee of the Amsterdam hotel on one side and another from the Lisbon branch on the other to save paper and a scarf that doubles up as a beach towel depending on which branch you’re staying in.