Design studio Kokoro & Moi has created this wonderfully bright identity for the Guggenheim Helsinki NOW exhibition recently on show at the Taidehalli in the city. As part of the Guggenheim Helsinki Design Competition, the Solomon R. Guggenheim Foundation is seeking a visionary design for a proposed Guggenheim museum in Helsinki.
This exhibition was for the unveiling of the final set of designs submitted by the six shortlisted teams. Inspired by these proposals, Kokoro & Moi took the basic shapes from the architectural floor plans and used them for the background illustrations to the posters, marketing materials and other printed matter. Using a colour palette of six radiant hues, it’s fragmented and playful, perfectly framing and signposting the information.
For the futuristic type in the titles and headings the studio used Skyhook Mono for a more experimental and architectural look and for the framing text in the posters a sensible Architype Renner was applied for contrast. This mixture adds interest and further highlights the bringing together of multiple designs in one show.
Kokoro & Moi was also tasked with creatively displaying analyses and interpretations of the data compiled from all 1,715 competition submissions through interactive installations and it’s interesting to see them presenting some of the information in a straight-up, but well-designed, list.
About the Author
Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.