More from Kokoro & Moi: this time a graphic identity inspired by geometric abstraction

Date
18 August 2015
Reading Time
2 minute read

Have you had enough of seeing new work from graphic design studio Kokoro & Moi yet? Because we certainly haven’t – it’s only been a couple of months since we shared their identity for Helsinki Design Competition, but the studio’s new work for Poseidon Helsinki is simply too good to sit on.

Poseidon Helsinki is a company occupied with centralising the tasks of architects and builders to simplify the construction process, Kokoro & Moi explains, and the graphic identity the studio came up with stays close to home in that respect. It was inspired by modernism, a movement inextricably linked to the buildings of its era, “with its colours, grids and shapes taking influence from architecture and art of the time, led by Le Corbusier and the masters of geometric abstraction," says the studio.

“The primary elements of the identity are the outlined geometric shapes filled with colour,” it continues, “which were taken from the map of downtown Helsinki with all its blocks and buildings, illustrating the area where the company operates and the potential targets it could take over and renovate. Texts and the logo were typed in horizontal and vertical directions, like the streets around the blocks.

“To highlight the company’s desire to plan and design, not only to build, patterns based on the millimeter and graph papers were incorporated into the identity, taking over the surfaces in the various applications and creating space for architectural sketches and notes.”

Impressive, no? We hope you like it – the studio will likely have yet more brilliant work for us to present to you in a month or so.

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Kokoro & Moi: Poseidon Helsinki

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Kokoro & Moi: Poseidon Helsinki

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Kokoro & Moi: Poseidon Helsinki

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Kokoro & Moi: Poseidon Helsinki

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Kokoro & Moi: Poseidon Helsinki

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Kokoro & Moi: Poseidon Helsinki

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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