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A kaleidoscopic installation of mirrored surfaces and vibrant, floral patterns. The fragmented reflections create a dizzying, immersive tunnel of green, purple and red shapes.

Design talks will never be the same again thanks to this pavilion in Sweden

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Date
6 February 2013

More often than not, when it comes to theorising design through discussions and seminars, aesthetic considerations go out of the window. It’s common to see art and design experts explore big ideas against dull, uninspiring or oddly clinical backdrops. But not so in Sweden, where artist Kustaa Saksi and architect Gert Wingårdh have created the most extraordinary setting for the Hello events programme at Stockholm Furniture and Light Fair. Using an incredible 700,000 illustrated sheets of A3 paper and 44,000 suspension points, the duo have produced a jaw-dropping physical space in which discussions will take on a whole new dimension. Mirrored table tops help add to the riot of colours and shapes suspended from the ceiling.

Kutsaa says: “I’m fascinated by architecture and antique ceiling paintings in temples all over the world, and the way they’ve attracted people to share their thoughts and ideas. I’ve wanted to create a similar aesthetics, mixed with orientalism, art, mathematics, science and psychedelia, by depicting communication as Darwinistic evolution. Constantly on the move and a work in progress, like bacteria and marine animals when they crawled out of the depths of the sea millions of years ago.”

Sign me up for a talk, stat. I done’t care which one…

A wide shot of a modern office space with a mirrored ceiling that reflects a dense, colourful pattern of floral and abstract shapes. Below, rows of long black desks stretch towards the back of the room where a few people are visible.
Above

Kustaa Saksi and Gert Wingårdh: Pavilion

A large, glowing white installation made of layered, pleated material forms a translucent pavilion in a warehouse. People stand beside the structure, which houses a series of desks and workstations.
Above

Kustaa Saksi and Gert Wingårdh: Pavilion

A wide shot of an office interior with a mirrored ceiling that reflects a vibrant, colourful pattern of green, pink and blue shapes. Below, rows of sleek white and black desks are arranged across a dark floor.
Above

Kustaa Saksi and Gert Wingårdh: Pavilion

A wide installation of white, pleated fabric strips hangs from a ceiling to create a translucent, curved canopy. Beneath the structure, a row of white minimalist desks is arranged across a dark floor.
Above

Kustaa Saksi and Gert Wingårdh: Pavilion

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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