La Tigre's roaringly slick identity for Milanese interiors brand Arcarreca

Whether or not La Tigre named itself after Kathleen Hanna’s smashing riot grrrl band, we’re big fans of what the agency does. The Milan-based outfit’s work is clean, playful and pared-back, and we were particularly impressed by its identity for Arcarreda, a furnishings and household goods shop in Milan. The designs are based on a grid system, and take a very simple black logotype as its centre, with colourful flourishes and patterns varying across applications to make it feel lively, yet simple. This simplicity references Arcarreda’s focus on Scandinavian design, but is brought to life with the subtle, geometric jumbling of the typography.