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A blue and white book cover featuring bold Japanese typography and the number “167”. The design includes a red arrow pointing upwards across the central text.

Japanese typography is at the core of Tokyo-based design studio Laboratories

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Date
31 May 2019

For the Tokyo-based studio Laboratories, Japanese typography is at the heart of its design ethos. Each project sees a unique approach to the intricate writing systems and “this complexity is key to our design thinking and how we communicate,” explains the studio’s founding designer and director Kato Kensaku.

Over recent years, Laboratories has made a name for itself in its innovative approach to print design. Full of gestural marks and fluid compositions, its designs weave together typography, illustration and photography effortlessly. Influenced by the iconic works of Tadanori Yokoo and Kohei Sugiura, who similarly mastered the practice of blending together Japanese typography with punchy visuals, the studio comparably makes one big impact with seemingly minimal effort.

“Anyone can be a graphic designer,” explains Kato on why he thinks his profession is interesting. With speediness, technical training and a sense of intrigue, Kato was partly drawn to the discipline in the first place due to its accessibility. In a recent project Altering Home, the studio created the exhibition design for the 21st Century Museum of Contemporary Art in Kanazawa.

Two white books with bold black typography and graphic lines lie side by side on a brown surface. The covers feature the title “Altering Home” alongside Japanese, Chinese and Korean translations.
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Laboratories: Altering Home

“The project was a joint venture between Japan, South Korea and China,” says Kato. “I made several symbols by mixing together the three characters for ‘house’ in the Japanese, Chinese and Korean alphabets.” Drawing out the universal symbol of a house, Kato art directed the identity to encapsulate the three different cultures as well as the overarching theme of home through the recognisable illustration of a house.

Earlier this year in another book design, the studio compile a number of rough sketches from the initial stages of the design process to make up a book cover design for Design Making 167. “We assembled several disused fragments of ideas from different designers of the design team,” expressing the nuanced process that goes into refining a product. Employing the visual language of red penned proof reading, the design exemplifies the process that goes into creating a book; client feedback and all.

And, for the tenth anniversary of the Jomon Art Project – the Jomon period being the earliest historical era of Japanese history beginning around 14500 BCE – Laboratories designed a series of posters celebrating the culture of their indigenous ancestors. The concept for the posters revolved around the question: “If Jomon people appeared in our present age, what kind of fashion would they wear?” Selecting local children around the age of ten-years-old, Kato and the team dressed the children in mass waste projects as a criticism on the consumption of our current society. Adorned in throwaway items such as cans, plastic boxes, rubber sandals and so on, the posters marry the old with the new, through their clothing as well as their signature striking use of typography.

Two posters for the “Sanriku International Arts Festival”. The first shows a person standing beside a shelf holding a traditional masked figure with large antlers. The second is a close-up of the antlered mask, with a person partially visible behind it.
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Laboratories: Jomon Art Project

Two posters for the “Sanriku International Arts Festival”. The left poster shows a person in a striped garment and a traditional mask standing beside an older person. The right poster features a close-up of a person wearing a red mask and patterned clothing.
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Laboratories: Jomon Art Project

Three posters for an exhibition titled “Altering Home”, each featuring a different colour block in red, blue and beige. The designs combine bold geometric shapes with Japanese, Chinese and Korean typography.
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Laboratories: Altering Home

Two folded brochures lay side by side on a brown surface. They feature bold black typography and geometric house shapes, with the English title “Altering Home” repeated alongside Japanese, Chinese and Korean text.
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Laboratories: Altering Home

An open booklet lies flat on a brown surface. The left page is solid red, while the right page features a black and white graphic pattern of house shapes and the repeated text “Altering Home”.
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Laboratories: Altering Home

An open book displays a series of photographs of a large, green sculptural installation made from recycled materials. The images show the textured, organic form situated outdoors on a grassy area under a blue sky.
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Laboratories: Altering Home

A book cover featuring a dense collage of small images, sketches and typographic fragments. The title reads “Fragments of Graphisme: An Alternative History of Graphic Design in Japan” alongside Japanese text.
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Laboratories: Idea Magazine cover design

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About the Author

Jynann Ong

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Jynann joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor. She went freelance in 2022.

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