LA-based creative studio Laundry has created a series of idents for American TV network FX to promote all The Simpsons episodes ever made being available on the channel. “We are completely infatuated with all things Simpsons. The challenge when branding for a culturally iconic brand like The Simpsons is keeping it recognisable visually but surprising tonally,” explains Laundry.
“We designed and sketched several dozen ways these graphic idents could go. Influences ranged anywhere from Pinterest Simpsons searches to discovering fan art on Instagram,” the studio says. “We came to an agreement with the client that where the drawing style would feel intrinsically Simpsons for brand recognition, the more abstract and weird we could be within that, the more memorable.”
The result is a cornucopia of yellow madness where our favourite characters are warped, stretched and made into blobs with aplomb. The Simpsons characters have become so classic that just the curve of Homer’s bald head or Maggie’s orange dummy is just as communicative as presenting the whole family on screen.
- Daniel V. Keller explores the relationship between humans and ecologies in his first book
- In memory of Tomi Ungerer, eight illustrators share their thoughts on his endlessly inspiring legacy
- Tomorrow Bureau's visuals for Kenzo SS19 are inspired by ritual and communion
- Through archival imagery, Revers sheds a light on 50 years of diverse communities in France
- A quartet of creatives show us what they’d do if they had a bit more free time
- Giovanni Corabi and Roberto Ortu document the new rebellious youth of Sardinia
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance