Dezeen Seven Dials: 7x 7 by Faye Toogood

Work / Art

LDF 2012: Dezeen’s Seven Dials project takes elevated art to a whole new level

When it comes to collaborations, London Design Festival tends to attract the best of them. And with Seven Dials, Dezeen and Covent Garden’s shopping village coming together to showcase the work of seven talented designers as part of LDF, this mighty collaborative effort is well work a look.

Featuring the work of Faye Toogood, Paul Cocksedge, Vic Lee, Gitta Gschwendtner, Aberrant Architecture, Dominic Wilcox and Philippe Malouin, each designer was assigned a different location within the Seven Dials, and each creating an ariel installation the results are all pretty impressive.

From Faye Toogood’s series of oversized coats in which creatively represent the trades that have shaped Seven Dials since 1740 to Gitta Gschwendtner’s seven somewhat precariously hung ladders which mirror the underground cellars and vaults that once lurked below Seven Dials’ streets, the installations were all designed to reflect elements of the village’s rich history.

Who would have thought modern reflections of history could be quite so striking?


Dezeen Seven Dials: The Birds of Seven Dials by Dominic Wilcox


Dezeen Seven Dials: Aerial Escape by Gitta Gschwendtner

Dezeen Seven Dials: Bunting by Philippe Malouin
Dezeen Seven Dials: Flags by Vic Lee

Dezeen Seven Dials: Catchpenny Quackery by Aberrant Architecture