Ah, the so easily ribbed world of perfume ads. Semi-naked gorgeous babe, soft music, said babe doing some whispering. Or handsome hunk saving a damsel thanks to smelling so bloody nice. What a relief then to see perfume rendered as weird 90s net art, all bright colours and odd GIFs and peculiar renders that manage to take scent out of that tired, contrived world of heteronormative sexiness. Thanks for this go to illustrator Lena Bush, who created the imagery to accompany a review of six perfumes on Russian Interview magazine. We’re not too sure what the text says even with Google Translate’s work (highlights include “the database through musks, which has some excess, slightly patchouli shine”, “Home compositions like suddenly earned a fountain” and “the smell of summer, hot, languid, a little gourmet”) but nothing is lost in translation with Lena’s brilliant imagery.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.