Lernert & Sander mix together every perfume released in 2012 to make Everything
- Liv Siddall
- 14 March 2013
From Lernert and Sander, the genii that brought you the melting chocolate bunny and the woman with a year’s worth of make-up on her face comes a rather extraordinary new venture into the world of perfume. Endorsed by celebrities and brands since, well, forever, perfume and the idea of marketing a scent that represents a brand is a continuously fascinating subject. Lernert and Sander have, like with every project they do, hit the nail firmly on the head with Everything: a potent combination of every single one of the 1400 fragrances released in 2012.
The guys were kind enough to send us a small vial tester of the 1.5 litres of the magic potion that they produced and it smells pretty incredible. But most of all we just like the brilliance of the idea and the simple execution. Nice work boys!
About the Author
Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.