Nice identity work from Belgrade-based studio Lorem Ipsum
Winter may be here, but let’s think back to sunnier times with this identity for an artisanal ice-cream shop by Serbian studio Lorem Ipsum. Initially founded in 2011 by Nemanja Jehlicka, Bratislav Milenkovic and Nikola Zmajevic, the trio have now parted ways with just Nemanja taking the reigns. Their new website has a host of interesting stuff to explore across art direction, design, type design and illustration, but we were particularly drawn to this work for Moritz Eis. Through the stylish logo, new wordmark and the bespoke typeface Nemanja and his team created, they’ve produced a look and feel that proves they have killer design instincts.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.