Trying to showcase the work of Lotta Niemenen in a single article is giving me a headache. I’ve started writing this piece about three times now, each time attempting to summarise the extent of Lotta’s capabilities in a single introductory sentence; which is foolish because as an illustrator, designer and art director who clearly excels in all three of her professional disciplines, one sentence isn’t going to cut it. But then neither is a few paragraphs.
So, to make this exercise a little simpler here’s just one of her stunningly executed recent projects for your visual pleasure; a new visual identity for New York-based vintage shop Maeven. Here Lotta deftly combines bold colours and a modern take on classic typography to stunning effect, recalling the class and glamour of vintage clothing while simultaneously dispelling any preconceived notions that pre-owned clothes are all about moth holes and second-hand sweat stains. Lovely stuff indeed.
I’ll stress again that this is just one beautiful project amongst many and you really should take the time to check out the rest of Lotta’s portfolio. We were just concerned you’d be overwhelmed if we tried to fit it all in here.
- Graphic designer Si Weon Kim's side projects explore her culture, creating historical homages
- Will Anderson’s Bafta-nominated animation Have Heart follows a gif stuck in an infinite loop
- Looking east: how Smörgåsbord designed a soju brand to work in Europe and Asia alike
- The lonely claustrophobia of Adam Reynolds’ nuclear missile site series
- TwoPoints.Net design a typeface for ESPN The Magazine's Winter Olympics 2018 issue
- A chat with the Orwellian mastermind in charge of the UK town known as Scarfolk
- Lacoste swaps famous crocodile logo for ten endangered species
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- Rihanna's new advert shows that her make-up line is for all genders
- Dive into Mikey Joyce's portfolio with its “healthy balance of calculated and convoluted silliness"
- Jim Carrey is now a political cartoonist and he's taking down the Trump presidency
- These Swedish kids designed a typeface to celebrate their neighbourhood