LUST not only has a great name, but is a studio covering a huge range of disciplines in an extraordinary way. Based in The Hague, Netherlands, it’s this project the studio did last year at the Stedelijk Museum in Amsterdam that demonstrates the studio’s unique and varied approach. An interactive installation for the exhibition Type/Dynamics, the show aimed to comment on the work of experimental graphic designer Jurriaan Schrofer.
LUST’s piece visualised the continuous slew of information that surrounds us and the increasing level of accessibility. By searching for real-time locations currently in the news, the installation located Google Streetview images, translated them into grids, then filled the grids with new information. Visitors to the space were “transported” to the searched location by showering them with all the news associated with that place in a purely typographical way. The beauty in the piece was the constant fluidity within it, where the information was constantly changing and moving, reflecting our tendencies to move from one piece of information to the next. The result was an immersive installation with floor to ceiling data morphing into words, letters and sentences that transformed into larger typographical formations with digital hieroglyphics dancing on the walls.
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