It’s one of the big challenges of the internet age; how does a business or organisation which is inherently defined by real-world products do digital? Well, this is how. Just under a year ago we hailed Made Thought’s GF Smith Colorplan swatch book, a drool-inducing piece of print perfection. At the time there was an impressive website to enjoy as well, but recently the studio has updated the online offering and it’s a thing of beauty and joy (which is NEVER something I thought I’d say about a paper company’s website…).
The layout is stylish and simple so navigation is a breeze, but the playful touches (especially the bouncing balls of colour on the homepage) raise it above the level of another slick, minimalist website. There’s also well-used relevant video content which feels fully integrated with the rest of the site both physically and in terms of what it’s trying to do.
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.