The race to win the right to rebrand More 4 was a competitive one, but ManvsMachine’s vibrant new design unveiled today looks to be a great choice. Based on a logo featuring multi-coloured triangles which flip like pages of a book –reflecting both the maturity and diversity of the channel’s programming and its audience – the new identity feels like a positive step for the channel, puncturing its slight previous pomposity with aplomb. Click through to see the new identity in both animated and front of camera action, plus a neat making-of video.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.