ManvsMachine produce pitch-perfect promo for Nike's recycling scheme

The terrific team at ManvsMachine have been at it again, turning their prodigious talents to a brilliant animation for Nike. The brand’s Reuse-a-Shoe scheme sees worn-out trainers recycled into Nike Grind, a material used for high-quality, tracks courts and sports fields. It’s a positive story about branding buzzword “sustainability” but in the wrong hands could have become something far too worthy. Fortunately ManvsMachine have nailed it with top-notch visuals used to strike the perfect tone.