Marvel Studio releases rejected Iron Man logos

For their inaugural feature, Marvel chose a logo that had golden, blocky authority with an inspirational fade and now, its polished alternatives have been released for the world to see. All variations on creative director Fede Ponce’s chosen iteration, the difference seems to be that the alternatives are much brighter in their expression of “sunlight and rebirth”, and the type is more reflective of what you’d expect from that in the Marvel comics tradition.

It’s great to get this insight into the working process for such a blockbuster operation, and to see just how much work goes into that all-important title sequence. Fede, a freelance creative director and VFX expert described his reading of the script as in essence being about “redemption, about being broken and re-born” and designed the main title accordingly.