Max Guther is back with more hyper real illustrations visualising social trends

Words by Lucy Bourton, Friday 20 October 2017

Earlier this year Max Guther’s Sims-like illustrations had many of the It’s Nice That team feeling nostalgic for his digitalised works that remain full of character.

Back when we were first introduced to Max by Eike Konig he was still studying at Mainz University of Applied Sciences. Now a fresh graduate out in the world, we’ve caught up with the illustrator on his latest project which pushes the boundaries of digital illustration even more.

Titled Now and Soon, Max has used his unique drawing aptitude to “visualise current developments and social currents,” he tells It’s Nice That. “In order to provide a framework for the unbelievable range of today’s changes, I have followed so-called ‘mega trends’ and used them as a basis for research, and as a superordinate classification of the subject areas.” Depictions such as shopping centres, gyms, and funny little details like the popularity of Birkenstocks are all included to create a very clear reflection of current lifestyle trends or fads.

Each of these reoccurring fashions, “serve as a template for various illustrations that enable a visual introduction and an overview into the global social change processes,” explains Max. “The resulting works will not only give an insight into current social developments, but at the same time provide an impression of the variety of topics we deal with as illustrators and designers in our professional life.”Embarrassingly, we can relate to many…

Max-guther-illustration-itsnicethat-02 — Max Guther

Max-guther-illustration-itsnicethat-03 — Max Guther

Max-guther-illustration-itsnicethat-04 — Max Guther

Max-guther-illustration-itsnicethat-05 — Max Guther

Max-guther-illustration-itsnicethat-06 — Max Guther

Max-guther-illustration-itsnicethat-07 — Max Guther

Max-guther-illustration-itsnicethat-08 — Max Guther

Max-guther-illustration-itsnicethat-09 — Max Guther

Max-guther-illustration-itsnicethat-10 — Max Guther

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