With a portfolio full to the brim with stylistic contemporary graphic design, Maximilian Mauracher is part of a wave of remarkable European designers of late. An art director and visual artist working predominantly in the fields of editorial web design, as well as branding, illustration and photography, Maximilian caught our eye with a recent project that appropriates a recognisable product to represent an event.
Easy Access is a visual identity for a concert series taking place at Brut Wien. Maximilian’s approach to a brief many designers encounter in their career cheekily uses condoms to characterise the series of events. Using a product that is often a little embarrassing to discuss results in branding that immediately captures your attention, the designer has scored an advertising goal.
Yet, Maximilian pushes this further by displaying how a good idea’s effect can multiply massively if it is well executed. Using the two typefaces, Rasmus and Mériva by studio New Letters, the graphic design for Easy Access is given an extra edge. By subtly interweaving the two faces with one another, Maximilian transforms a crude object and subject into a piece of graphic design that is exceedingly clever.
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