With a portfolio full to the brim with stylistic contemporary graphic design, Maximilian Mauracher is part of a wave of remarkable European designers of late. An art director and visual artist working predominantly in the fields of editorial web design, as well as branding, illustration and photography, Maximilian caught our eye with a recent project that appropriates a recognisable product to represent an event.
Easy Access is a visual identity for a concert series taking place at Brut Wien. Maximilian’s approach to a brief many designers encounter in their career cheekily uses condoms to characterise the series of events. Using a product that is often a little embarrassing to discuss results in branding that immediately captures your attention, the designer has scored an advertising goal.
Yet, Maximilian pushes this further by displaying how a good idea’s effect can multiply massively if it is well executed. Using the two typefaces, Rasmus and Mériva by studio New Letters, the graphic design for Easy Access is given an extra edge. By subtly interweaving the two faces with one another, Maximilian transforms a crude object and subject into a piece of graphic design that is exceedingly clever.
- “Fear and desire for connection and the blocks to it”: artist Martine Syms on her exhibition Grand Calme
- Iggy Ldn captures beauty, power and pain in his short film, Velvet
- Art Bank Taiwan joins London Design Biennale this week, exploring cultural identity through political and social commentary
- Tiziana Jill Beck explores the identity of anonymous travellers through masks
- The new issue of Indoek brings America's oldest city to life
- Master of plasticine Kate Isobel Scott is back with a new animation
- Uber gets another new logo, gives you something to make small talk about this weekend
- “Go, go, go”: how DIA messed with design theory, only to improve it
- Type designer Kia Tasbihgou on how “knowing cool designers and nice fonts isn’t enough”
- Watch the trailer for the Don't Hug Me I'm Scared, the television show
- V&A curator Marie Foulston wants us to look at video games through the lens of design
- You know that great feeling of popping a spot? You'll get that from Sophie Koko Gate's new animation