Graphic designer Maximilian Mauracher transforms the crude into the clever

Date
16 November 2016
Reading Time
1 minute read

With a portfolio full to the brim with stylistic contemporary graphic design, Maximilian Mauracher is part of a wave of remarkable European designers of late. An art director and visual artist working predominantly in the fields of editorial web design, as well as branding, illustration and photography, Maximilian caught our eye with a recent project that appropriates a recognisable product to represent an event.

Easy Access is a visual identity for a concert series taking place at Brut Wien. Maximilian’s approach to a brief many designers encounter in their career cheekily uses condoms to characterise the series of events. Using a product that is often a little embarrassing to discuss results in branding that immediately captures your attention, the designer has scored an advertising goal.

Yet, Maximilian pushes this further by displaying how a good idea’s effect can multiply massively if it is well executed. Using the two typefaces, Rasmus and Mériva by studio New Letters, the graphic design for Easy Access is given an extra edge. By subtly interweaving the two faces with one another, Maximilian transforms a crude object and subject into a piece of graphic design that is exceedingly clever.

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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Maximilian Mauracher: Easy Access

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About the Author

Lucy Bourton

Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.

lb@itsnicethat.com

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