Massimo Vignelli talks book design in this nice video by Michael Bierut

It’s always interesting to get a glimpse into a designer’s personal process and way of thinking about their work, even more so if that designer is a bona fide legend. As part of a new campaign by Mowhawk, Pentagram’s Michael Bierut put together this video featuring Massimo Vignellis talking about his approach to designing books. In two minutes we discover why the grid is like underwear (“You wear it but it’s not to be exposed”), why drawing by hand is still Massimo’s starting point and why he enjoys being the “director and cinematographer” of the book. Short, simple and insightful.