Londoners may recall a startling project from 2008 where messages sent in by the public were projected onto plumes of smoke that drifted across Trafalgar Square. Well Stephen and Theodore Spyropoulos, the brains behind experimental architecture and design practice Minimaforms, have done it again at The Detroit Institute of Art. In perfectly atmospheric surroundings, the messages ranged from the aphoristic -“They told me this city was dead. Instead, it brought me to life,” – to the personal: “On October 14, 2006, for an hour, Adams Street and its slab of pavement, became the happiest place on Earth. And it was unforgettable.”
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.